Media Planner - Hyderabad, Telangana, India - LEADSPACE

LEADSPACE

Verified Company

Hyderabad, Telangana, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Description:
Media Planner (Outdoor Advertising)

Company:
LEADSPACE (Outdoor Advertising)

Location:
Hyderabad

Salary: 25,000 to 35,000 INR per month

Experience:

Minimum 2 years in media planning or related field

Contact:

Phone:

Responsibilities:

Develop and execute effective media plans for outdoor advertising campaigns, ensuring alignment with client objectives and budget constraints.
Conduct thorough research and analysis of market trends, audience demographics, and competitor strategies to inform media planning decisions.
Collaborate with internal teams including sales, creative, and operations to gather necessary information and ensure seamless execution of campaigns.
Utilize media planning tools and software to forecast reach, frequency, and other key performance metrics.
Negotiate and secure optimal media placements, including billboards, transit advertising, and other outdoor formats, while maximizing value for clients.
Monitor campaign performance and provide regular reports to clients, identifying areas for optimization and improvement.
Stay updated on industry developments, emerging technologies, and innovative advertising formats to continually enhance campaign effectiveness.
Build and maintain strong relationships with media vendors and suppliers to leverage partnerships and secure competitive rates.
Collaborate with crossfunctional teams to develop integrated marketing strategies that incorporate outdoor advertising into broader campaigns.
Ensure compliance with regulatory requirements and industry standards for outdoor advertising.

Qualifications:

Bachelor's degree in marketing, advertising, communications, or a related field.
Minimum of 2 years of experience in media planning, preferably with a focus on outdoor advertising.
Strong understanding of media planning principles, including reach, frequency, and GRPs.
Proficiency in media planning tools and software, such as Nielsen, Kantar, or similar platforms.
Excellent analytical skills with the ability to interpret data and insights to drive strategic decisionmaking.
Exceptional communication and negotiation skills, with the ability to effectively collaborate with internal teams and external partners.
Detailoriented mindset with strong organizational skills to manage multiple campaigns simultaneously.
Creative thinking and problemsolving abilities to develop innovative advertising solutions.
Ability to thrive in a fastpaced environment and adapt to changing priorities and client needs.
Familiarity with the local market in Hyderabad and understanding of regional advertising trends is preferred.