Social Media Marketing Strategist - Bengaluru, Karnataka, India - Kavintech Corporation LLP

Kavintech Corporation LLP

Verified Company

Bengaluru, Karnataka, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job description

Role:
Social Media Marketing Strategist

Company:
KavinTech Corporation

Salary:30K - 40K (Negotiable)**
Location:Bangalore, Karnataka, India

Job Type:
Full-time

Experience:

5 Years is required

Work Arrangement:
Only Office-based, (no remote option available)

Reports To:
This position reports directly to the management team.

Immediate Availability Required

About the company:

Kavintech's business acumen and best-in-class enterprise architecting, experience design, integration and engineering capabilities underpinned by client intimacy and advocacy empowers to consistently deliver exceptional business outcomes to its stakeholders for 17+years.

The guiding principle that Kavintech adheres to is encapsulated in the phrase "Your vision - our mission," which has opened doors to collaborations with renowned names in the industry.

Position Overview:

Key Responsibilities:

Develop and implement digital marketing Strategic publishing schedule to enhance the online presence of client's business in the hospitality industry.
Develop objective driven plans for building Brand awareness and footfalls.
Manage social media accounts monitoring for clients, including content creation, scheduling, and community engagement.
Develop social media Calendar based on Hero
Hub
Hygiene strategy.
Coordinate with Influencer team/ managers to get campaigns executed.
Create static and Gif posts along with reels/stories for social media platforms.
Custom design creatives that include video shooting, editing and content management.
Respond to follower content, Build Polls/ Host Tweet chats, Advertising.
Conducted market research and competitor analysis to identify trends and opportunities for clients
Coordinate with Influencer team/ managers to get campaigns executed.
SEO and competitive keyword identification and optimization to improved website rankings and organic traffic.
Act as a liaison between our company and clients, ensuring effective communication and understanding of client requirements.
Attend events and visit client branches to capture unique content, including photos and videos, that showcases the branch's atmosphere, offerings, and events.
Analyse social media metrics and performance data to optimize content and campaigns for maximum engagement and effectiveness and share weekly reports.
Stay updated on industry trends and best practices in digital marketing, incorporating innovative ideas into client strategies.

Requirements:

Masters / Bachelor's degree in Marketing, Communications, or related field.
Proven experience in digital marketing, preferably in the hospitality industry.
Strong understanding of social media platforms like Instagram, YouTube, X, Pinterest, LinkedIn and their respective advertising tools.
Proficiency in video shooting, editing tools and content management.
Active on social media and understands trends and comes up with creative ideas frequently based on target market for more customer engagement.
Knowledge of SEO principles, including keyword research, onpage optimization, link building, and staying uptodate with search engine algorithm changes.
Proficiency in setting up and managing PPC campaigns on platforms like Google Ads and social media.
Strong analytical skills to gather data from various sources (website analytics, social media insights, etc.) and translate it into actionable insights for optimizing campaigns.
Must have a 2wheeler and willingness to travel to client branches as needed.
Ability to create comprehensive and clear reports showcasing the performance of marketing campaigns and strategies to stakeholders.
Familiarity with user experience (UX) and user interface (UI) principles to create userfriendly and visually appealing digital assets

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Probationary Period: 3 months

Mandatory Skills & Certifications Required:

Social Media Marketing Certificate / Digital Marketing Course from a wellknown university or online platform
Meta, Coursera, Udemy, SEMrush

Content Management Certificates

HubSpot, Udemy, Coursera, Internshala, Growth School
Inbound Marketing Certifications
HubSpot, Udemy, Coursera, Internshala, Growth School

Analytics Certifications

Google,
Knowledge of Google Analytics and other tools to track and report website traffic.
Google Keyword Planner, Google Ad Words Account Setup, Google Webmaster (Search Console), Facebook Ads Manager, social blade, Meta Ads,
Creative Writing Certifications
HubSpot, Udemy, Coursera, Internshala, Growth School
Knowledge of MS Office
MS Excel, Canva, Inshot, Ahrefs, Semrush