Marketing Operation - Bengaluru, Karnataka, India - Sapiens

Sapiens

Verified Company

Bengaluru, Karnataka, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Marketing Operation & Analysis:

Req ID: Location: Bangalore, IN
Location: Bangalore, India

Sapiens International Corporation (NASDAQ and

TASE:
SPNS) is a leading global provider of software solutions for the insurance industry, with a growing presence in the financial services sector.

We offer integrated core software solutions and business services, and a full digital suite for the property and casualty/general insurance; life, pension, and annuities; and reinsurance markets.

Sapiens also services the workers' compensation and financial and compliance markets.

**Job Description:
- *

Build audiences and accounts lists while working with data and analysis platforms such as ZoomInfo, Lusha and more
Support marketing automation tasks to assure smooth marketing processes execution
Own the leads & opportunities data in the marketing org. Build dashboards & reports to inspect the data and optimize it
Enhance existing marketing reports, develop new reports, and extract insights from them. Leverage the insights to improve the Marketing org. work
Analyze and calculate conversion rates and ROI for all marketing activities
Collaborate with the different functionalities from the Marketing/Sales org. e.g. regional marketers, regional sales, marketing ops, marketing data and growth marketing

**Required Skills and Qualifications:
- *

Experienced with CRM systems and marketing automation platforms, specifically with Salesforce & HubSpot a must
Familiarity with the demand/lead generation world, its processes and methods
Understanding of marketing principles and metrics, including conversion rates, ROI, and attribution modelling.
Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
Proven experience in web analytics tools such as Google Analytics, GA4 or Adobe Analytics
Experience in generating and presenting reports to various stakeholders
Proficiency in designing and executing A/B tests using tools like Optimizely or Google Optimize an advantage
Excellent communication skills (both verbal and written) are a must
Creative thinker with the ability to come up with innovative solutions