Data Scientist - Bengaluru, Karnataka, India - MiQ Digital

MiQ Digital
MiQ Digital
Verified Company
Bengaluru, Karnataka, India

1 month ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Location:
Bengaluru


What you'll do
We're MiQ, a global programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too.

No matter the role or the location, we're all united in the vision to lead the programmatic industry and make it better.


As part of the Data Scientist team under DnA, you will Assist in data analysis and interpretation to support business decision-making.

Contribute to the development and implementation of data-driven solutions. Collaborate with cross-functional teams to gather insights and solve problems.

  • Data preprocessing and cleaning.
  • Assisting in developing and implementing predictive models.
  • Supporting senior team members in data analysis tasks.

Who are your stakeholders?
As a Data Scientist 1, you are required to work with different stakeholders across the MiQ ecosystem:

Programmatic Traders:

As a Data Scientist 1, you collaborate with traders to test out the data science and ML-based activation solutions to help them optimize campaigns.

By leveraging your modeling skills & understanding of the programmatic landscape, you provide actionable activation segments on audience targeting, ad performance, and bidding strategies.

This helps traders make data-driven decisions, optimize their advertising campaigns, and improve overall campaign effectiveness and ROI.


Product Managers:

You work closely with the Product managers to leverage the power of data partnerships and through your DS model-building skills you help uncover valuable insights about customer behavior, market trends, and campaign performance.

This information allows Product managers to create a product requirement & scoping document with all the necessary details about the product's USP, Data science related capabilities thus outlining the course of product development.


DnA Analysts, Consultants & Data Scientists: You are required to work with the Consultants, DnA Analysts & Data Scientists to form a team with all the expertise in place for robust product development. The product developed under local products will be a collaborative effort of all the 3 experts. You will also have to assist in the effort of training all other DnA Analyst on how to use a DS/ ML based solution, help them pitch to the client, and how to measure the impact of the solution.


In summary, as a Data Scientist 1, you add value by providing data-driven planning, activation & reporting DS/ML-based solutions to traders, product managers, sales teams, and agency/advertiser clients that empower MiQ and its stakeholders to reach the right audience with the right content at the right time.


What you'll bring

  • Bachelor's or master's degree in computer science or Mathematics/Statistics.
  • 1+ Years of experience in analytics domains, DS experience preferred.
  • Proficiency in programming languages such as Python/R.
  • Basic understanding of statistics and data analysis techniques.
  • Familiarity with data manipulation and visualization tools (e.g., pandas, matplotlib, seaborn)
  • Knowledge of machine learning algorithms and frameworks.
  • Experience with basic SQL database querying.
  • Ability to work with and clean large datasets.
  • Effective communication skills for explaining technical concepts to nontechnical stakeholders.
We've highlighted some key skills, experience, and requirements for this role. But please don't worry if you don't meet every single one. Our talent team strives to find the best people. They might see something in your background that's a fit for this role, or another opportunity at MiQ.

If you have a passion for the role, please still apply.


What impact will you create?
As a Data Scientist 1, your role will create value for MiQ in the following ways:


  • Driving client stickiness: With your ability to leverage different datasets in the MiQ ecosystem, merge them together, and run the data science and machine learning models, you will assist the DS2 and Sr DS with data science product and solution development and deployment. Your capability to swiftly incorporate client feedback into the data science solutions will ensure that the client's stickiness is improved.
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Driving Profitability: By leveraging the power of data science and statistics you are expected to work with other data scientists to identify areas where we can create data science-based activation or optimization solutions to optimize costs & enhance the performance of campaigns thus making better margins and profitability in comparison to our competitors
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MiQ Growth: Having a fair understanding of the data science products that are there in the outside market & the ability to leverage data in the MiQ ecosystem to re-create those solutions that can help support MiQ's business & tap into new revenue streams to drive growth
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Support Key Decision-Making: Your knowledge of the data science and statistical analysis approach provides decision-makers
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