Web Analytics - Bengaluru, India - Decathlon India

Decathlon India

Verified Company

Bengaluru, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

About Us:
At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport"

We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App.

We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.

You will be a part of the Omni-commerce team at Decathlon, with a specific focus on

E-Commerce Turnover & Turnover growth
Conversion Rate on mobile app and web
Marketing Efficiencies (ROAS)

Responsibilities:

Collect and analyze data from various sources to assess the effectiveness of our ecommerce initiatives, including website traffic, conversion rates, customer behavior, and sales trends.
Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide regular updates to stakeholders.
Identify patterns, trends, and opportunities within the data to drive strategic decisionmaking and improve ecommerce performance.
Conduct indepth analysis of customer segmentation, purchasing patterns, and product performance to optimize marketing campaigns and merchandising strategies.
Collaborate with crossfunctional teams, including marketing, product management, and finance, to ensure alignment and support datadriven initiatives.
Monitor industry trends and best practices in ecommerce analytics to stay uptodate with advancements and leverage new techniques and tools.
Identify and implement improvements to data collection, tracking, and reporting processes to enhance data accuracy and efficiency.

Qualifications:

Bachelor's degree in business, statistics, economics, or a related field. A master's degree is a plus.
Proven experience in ecommerce analytics or a similar role, preferably within the retail industry.
Proficiency in data analysis tools such as Google Analytics, GA4, GTM etc
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
Experience in conducting A/B testing, funnel analysis, and segmentation.
Knowledge of ecommerce platforms and understanding of online retail operations.
Familiarity with SQL or other programming languages for data manipulation and analysis.
Excellent communication skills and the ability to present findings and recommendations to both technical and nontechnical stakeholders.
Strong attention to detail and ability to manage multiple projects simultaneously.
Passion for ecommerce and staying updated with industry trends and best practices.