SEO Executive - Surat, India - ompax lifestyle pvt. ltd.

ompax lifestyle pvt. ltd.

Verified Company

Surat, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Designation :
SEO Manager

Reports to :

HOD

Experience : 4 to 8 years

Responsibilities:

Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Develop optimization strategies that increase the company's website search engine results rankings.
Track, report, and analyse website analytics and PPC initiatives and campaigns.
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences.
Optimize copy and landing pages for search engine marketing.
Perform on-going keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyse competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code, Change website architecture, content, linking and other factors to improve SEO positions for target keywords.11. Work with editorial and marketing teams to drive SEO in content creation and content programming

12.

employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance.

Determine measurable goals that demonstrate improvement in marketing efforts.
Collaborate with others within the marketing department to manage SEO strategy.
Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results.

Qualification and Skills:

Proven SEO experience minimum 3 years.
Proven SEM experience managing PPC campaigns across various search engines.
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture,WebTrends etc).
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo and Search Ignite).
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Knowledge of ranking factors and search engine algorithms.
Up-to-date with the latest trends and best practices in SEO and SEM.
BS/MS degree in a quantitative, test-driven field.
Team management experience 4-8 Years