Digital Advertising Expert - Dwarka, Delhi, Delhi, India - Raykart India Pvt Ltd

Raykart India Pvt Ltd

Verified Company

Dwarka, Delhi, Delhi, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

As a Google/Digital Advertising Expert, you will play a crucial role in developing and implementing effective online advertising strategies to maximize client's visibility, reach, and conversion rates.

You will be responsible for managing Google Ads campaigns and other digital advertising platforms to drive targeted traffic, increase brand awareness, and achieve measurable business goals.

Responsibilities:

Strategy Development:
Collaborate with clients and internal teams to understand business objectives, target audience, and key performance indicators (KPIs). Develop comprehensive digital advertising strategies aligned with client goals.

Google Ads Management:
Create, optimize, and manage Google Ads campaigns across various channels, including search, display, video, shopping, and mobile. Conduct keyword research, ad copywriting, bid management, and performance tracking to ensure optimal campaign performance.

Digital Advertising Platform Management:

Oversee and execute digital advertising campaigns on platforms such as Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and other relevant platforms.

Continuously monitor campaign performance, analyze data, and make data-driven optimizations to improve results.

Conversion Rate Optimization (CRO): Analyze landing pages, user flows, and customer journey to identify opportunities for improving conversion rates. Implement A/B testing, landing page optimization, and other CRO techniques to enhance campaign effectiveness.

Analytics and Reporting:

Track, analyze, and report on campaign performance metrics, including impressions, clicks, conversions, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant KPIs.

Provide regular reports to clients, highlighting key insights and recommendations for improvement.

Market Research and Trend Analysis:
Stay updated with industry trends, best practices, and emerging technologies in the digital advertising landscape. Conduct market research and competitor analysis to identify new opportunities and improve campaign strategies.

Client Communication:
Collaborate closely with clients to understand their needs, answer queries, and provide strategic recommendations. Effectively communicate campaign performance, progress, and optimization strategies to clients.

Budget Management:
Manage digital advertising budgets effectively, ensuring optimal allocation and return on investment (ROI). Monitor and adjust budget distribution based on campaign performance and client goals.

Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or a related field.
Proven experience in managing Google Ads campaigns and other digital advertising platforms.
Indepth knowledge of Google Ads, including search, display, video, shopping, and mobile campaigns.
Familiarity with other digital advertising platforms, such as Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads.
Strong analytical skills, with the ability to interpret data and draw actionable insights.
Proficiency in using web analytics tools, such as Google Analytics or similar platforms.
Knowledge of conversion rate optimization (CRO) techniques and A/B testing.
Excellent communication and presentation skills, with the ability to articulate complex concepts to clients.
Uptodate with industry trends, best practices, and emerging technologies in digital advertising.
Strong project management skills, with the ability to manage multiple campaigns and meet deadlines.
Google Ads certifications or other relevant digital advertising certifications are a plus.