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Digital Marketing Executive - Kolkata, India - Chayam Tea

Chayam Tea

Verified Company

Kolkata, India

1 month ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Profile

Develop a Digital Marketing Strategy for the Brand
Develop marketing funnels and create ad campaigns accordingly - Identify critical conversion points and drop off points and optimize user funnels
Maintaining social media presence across all digital platforms
Reporting on the performance of all digital marketing campaigns
Manage and maintain the organization's website(s)
Track and analyze website traffic flow and provide regular internal reports
Generate Online sales through online marketing
Launch promotional offers and events to attract new customers
Conduct regular audits for social media and website marketing performance.
Maintain and monitor online listings across various e-commerce platforms
Track marketing metrics and analyze digital data to measure marketing success
Create landing pages and optimize user experience
Experience in running digital marketing campaigns;

Facebook marketing campaigns

Google Ads

LinkedIn Ads

SEO/SEM

Prior experience in running campaigns in the food and beverage space will be preferred.

Education, Experience, and Licensing Requirements:

Bachelor's or master's degree in marketing or a related field

Proven working experience in digital marketing, particularly within the industry

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

Working knowledge of ad serving tools

Experience in setting up and optimizing PPC campaigns on all major search engines

Salary:
₹20, ₹30,000.00 per month

Benefits: