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    Senior Digital Marketing - Pune, India - Futurism Technologies, INC.

    Futurism Technologies, INC.
    Futurism Technologies, INC. Pune, India

    1 week ago

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    Description

    Job Location: Futurism , Survey No. Plot no: 1/1 Rajiv Gandhi infotech Park MIDC Hinjewadi Phase-1, Pune 411057

    Shift: 11 AM to 8 PM, Monday to Friday (work from office)

    Experience: 3-5 Years

    Qualifications: Any bachelor's degree.

    Job Role: Senior Digital Marketing (SEO and PPC)

    Job Description:

    • Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients.
    • Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, , Facebook and Twitter, and ABM platforms.
    • Define content development, syndication, distribution, and link-building strategies.
    • Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices.
    • Analyze and translate data from web analytics into actionable plans.
    • Advise clients on SEO best practices.
    • Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
    • Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients' overall digital marketing goals and plans.
    • Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries.
    • Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
    • Manage digital advertising budget and spend, including bid management.
    • Execute bid changes based on pacing and performance.
    • Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
    • Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
    • Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
    • Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful.
    • Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals.
    • Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients' digital ecosystems.
    • Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects.
    • Ensure alignment between paid search and organic search strategies.
    • Advise on content types, topics, and keywords to explore to maximize clients' search rankings.
    • Provide training to others in the organization on issues important to SEO.
    • Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
    • Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members.
    • Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team.
    • Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members.
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