Creative Strategist - Bengaluru, Karnataka, India - Walnut Folks

Walnut Folks

Verified Company

Bengaluru, Karnataka, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

About us:

The Walnut Folks Group is a leading digital marketing conglomerate specialised in influencer marketing, SEO & performance marketing. Confluencr and Intent Farm are the 2 agencies that operate under the group.

5 Years+ Into Operations | 500+ Brand Campaigns | 80+ Team Members | Offices in Mumbai & Bangalore | 20+ Prestigious Awards

Founding Team:

Hitesh Lalwani (B.Tech & M.Tech IIT Bombay) with 10+ Years of experience in organisations such as P&G, UpGrad
Sahiba Dhandhania (Economics Hons. Christ University) Seasoned entrepreneur with 10+ years of global experience in marketing

The senior team members come with a rich experience of 5-10 years in the industry, having worked with prominent brands of the nation.

Our Clientele:

As a Digital Creative Strategist Lead, you will lead the charge in shaping and executing innovative digital strategies across diverse industries.

You will take on a multifaceted role, overseeing creative duties on multiple brands, managing a team of junior creatives.

You will be responsible for ensuring the creative work meets award-winning standards and actively participating in the entire production process, from ideation to the final product.

Responsibilities:

Creative Leadership:

Execute creative duties across various brands, including campaign planning, ideation, scriptwriting, and copywriting.
Lead and manage a team of junior creative resources in both design and copy, providing direction for execution.
Serve as a strategic thinker, prolific writer, and storyteller, offering a unique lens to view the world and its actions.

Collaboration and Campaign Ideation:

Work closely with the Campaign team to contribute to creative ideation
Present comprehensive creative plans and narrate scripts to clients for campaigns.
Maintain sociopolitical awareness and stay uptodate with pop culture to infuse relevance into creative strategies.

Collaboration with Cross-Functional Teams:

Coordinate daily with the Digital Ads Team on tasks ranging from ad creatives to annual campaign strategies.
Provide visual direction to the graphic design team based on your creative concepts.
Actively consume various forms of copy and content to stay informed and inspired.

Efficient Process Management:

Break down briefs for junior creatives to streamline the creative process.
Set and adhere to practical timelines that balance ideation, finesse, and client goals.
Demonstrate team management skills and accountability in guiding junior creatives through project milestones.

Active Involvement in Production:

Be actively present throughout the production process, ensuring quality from ideation to the final product for events, shoots, posts, and other creative articulations.
Implement the experience in working with Google, Meta, and LinkedIn ads to enhance campaign effectiveness.

Thorough Research and Industry Awareness:

Conduct indepth research on brands, competition, and target audiences, ensuring a comprehensive understanding of brand needs.
Stay uptodate with developments in the field and remain fully aware of news and online trends.
Through proactive ideation, build client rapport and demonstrate creative leadership in campaign strategy planning.

Requirements:

A deep understanding of digital advertising platforms, particularly Google, Meta, and LinkedIn ads.
Minimum 4 years of experience in a similar role, demonstrating a track record of creative excellence and leadership.
Proficiency in scriptwriting, copywriting, and campaign planning.
Strong communication skills, with the ability to articulate creative concepts to clients and internal teams.
Proven experience in team management and accountability.
Bachelor's degree in a related field (e.g., Marketing, Communications, Creative Writing) preferred.

Benefits:

Why you should join us?

In case you value the opportunity to work on real & challenging Marketing problems
In case you value high involvement from founders and learning from them
In case you value having the autonomy to do things your way and not have to worry about experimental failures
In case you care about working alongside genuine, honest peers who will have your back, no matter what
In case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort
In case you believe in always learning and want an environment which will invest into your learning for the long term
In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies
In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 56 years back, are still with the company)

Why you shouldn't join us?