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    ppc executive - Noida, India - Ansumiti Technosoft

    Ansumiti Technosoft
    Ansumiti Technosoft Noida, India

    1 day ago

    Default job background
    Description

    Overview:

    The PPCExecutive plays a crucial role in driving the digital marketingstrategy by managing and executing payperclick (PPC) campaigns.This role is essential in maximizing the visibility of theorganizations digital assets and ensuring a strong ROI fromadvertising spend.

    KeyResponsibilities:

    • Execute and managePPC campaigns across various platforms such as Google Ads Bing Adsand social media advertising
    • Conduct keywordresearch and selection for PPC campaigns
    • Createand optimize ad copy for PPC campaigns
    • Monitorbudget and adjust bids to ensure optimal cost peracquisition
    • Analyze campaign performance andmake datadriven decisions to optimize forKPIs
    • Implement A/B testing and other testingmethodologies to maximize campaignperformance
    • Provide regular reporting oncampaign performance and actionableinsights
    • Stay updated on industry trends andbest practices in PPC advertising
    • Collaboratewith the marketing team to align PPC campaigns with overallmarketing objectives
    • Identify and implementopportunities for campaign expansion andimprovement

    RequiredQualifications:

    • Bachelors degree inMarketing Advertising Business or relatedfield
    • Proven experience in managing PPCcampaigns with a strong track record of drivingresults
    • Proficiency in Google Ads and other PPCplatforms
    • Understanding of bid management andoptimization tools
    • Experience in utilizinganalytics tools to track campaign performance and make datadrivendecisions
    • Ability to conduct keyword researchand selection based on strategic goals
    • Stronganalytical skills and ability to interpret complex datasets
    • Excellent communication and reportingskills
    • Knowledge of A/B testing and othertesting methodologies for campaignoptimization
    • Ability to work effectively in afastpaced deadlinedrivenenvironment

    analytics,adcopywriting,campaign management,keyword research,a/btesting


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