PPC Executive - Gautam Budh Nagar, India - Gopaisa

Gopaisa
Gopaisa
Verified Company
Gautam Budh Nagar, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description
We are hiring PPC Specialist
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Experience - 1-3 yrs
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Job Location - B-13A, B Block, Block A, Sector 132, Noida, Uttar Pradesh WFO)


Job Brief
We are looking for Performance (PPC) Specialist with 1+ years of experience to join our Marketing team. PPC specialists play a major role in daily marketing operations related to digital marketing. One of their core responsibilities is to design and build PPC campaigns for internal and external clients. Creating a paid search campaign is a multifaceted process that incorporates several different skills.


Roles & Responsibilities

The main duties of an PPC specialist include:

  • Plan, create, and manage PPC campaigns across a variety of channels (Meta/Google/Telegram/Twitter/Other Social platforms)
  • Keyword research and management to optimize bids (add PPC keywords and negative keywords)
  • Effectively monitor their campaigns, manage budget, and ensure profitability
  • Provide value to their customers by analyzing the results of online advertising campaigns and optimizing them to improve conversions
  • Identifying conversion rate optimization (CRO) opportunities that may improve campaign performance. CRO opportunities involve modifying landing pages and require skills in web development and graphic design or CRO software
  • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • Perform daily account management of PPC campaigns (review expensive underperforming keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
  • Write engaging and concise copy to modify CTAs on ads to boost clickthroughrates and landing pages to boost conversion rates
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  • Stay on top of search engine and PPC industry trends

Requirements & Preferred Skills

  • Experience with Google Analytics, Google AdWords, and Facebook Business
  • Functional experience with all channels of Social Media
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Strong attention to detail
  • Strong interpersonal skills, listening skills, and an articulate presenter
  • Excellent writing proficiency and content creation skills
  • Enticing ad copy writing
  • Creative Thinking
  • Analytical skills
  • Research and problem solving skills

Job Types:
Full-time, Regular / Permanent


Salary:
₹10, ₹40,000.00 per month


Benefits:


  • Flexible schedule
  • Provident Fund

Schedule:

  • Day shift
  • Monday to Friday

Ability to commute/relocate:

  • Gautam Buddha Nagar,

Uttar Pradesh:
Reliably commute or planning to relocate before starting work (required)


Experience:

- total work: 1 year (preferred)
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