Email & Content Marketing May 2024 - Chennai, Tamil Nadu, India - Linkbuffer Studios and Research Labs

Linkbuffer Studios and Research Labs
Linkbuffer Studios and Research Labs
Verified Company
Chennai, Tamil Nadu, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Position Summary:


Responsibilities

  • Create and maintain triggers for lifecycle campaigns to boost conversions and customer retention.
  • Measure results and optimize the lead nurturing workflows to convert leads into customers.
  • Analyze campaign performance and suggest improvements.

Content Marketing:


  • Research, write, and produce relevant, highquality content for various platforms including the company blog, website, and social media channels.
  • Collaborate with design and writing teams to produce high quality content.
  • Ensure content reflects the company's voice and is consistent in terms of style, tone, and quality.
  • Optimize content considering SEO and Google Analytics.
  • Develop an editorial calendar and ensure the content team is on board.
  • Stay updated with the latest industry trends and customer challenges to produce insightful content.

General Duties:


  • Coordinate with marketing and design teams to illustrate articles.
  • Use tools to increase the readership of content.
  • Liaise with content writers to ensure brand consistency.
  • Analyze key metrics to gauge content performance.
  • Continuously improve by capturing and analyzing the appropriate data/metrics, insights, and best practices.

Skills and Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • Strong writing and editing skills, with a keen eye for detail.
  • Solid knowledge of SEO, keyword research, and Google Analytics.
  • Familiarity with online marketing strategies and marketing channels.
  • Ability to gasp future trends in digital technologies and act proactively.
  • Strong project management skills.
  • Excellent interpersonal and team management skills.

Preferred Qualifications (not mandatory):


  • Experience in ecommerce, B2B, or SaaS industries.
  • Proficiency with graphic design software (like Adobe Creative Suite).
  • Knowledge of HTML/CSS.

Pay:
From ₹50,000.00 per month


Schedule:

  • Evening shift

Supplemental pay types:

  • Performance bonus

Ability to commute/relocate:

  • Chennai,

Tamil Nadu:
Reliably commute or willing to relocate with an employer-provided relocation package (preferred)


Education:


  • Bachelor's (required)

Experience:

- total work: 3 years (required)

  • Content marketing: 2 years (required)
  • Service writing: 1 year (required)
  • Writing skills: 1 year (required)
  • Creative writing: 1 year (required)

Language:


  • English (required)

Work Location:
In person
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