Associate - Performance Marketing - Bengaluru, India - Apna

Apna

Verified Company

Bengaluru, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Founded in 2019, Apna is India's largest professional networking platform dedicated to helping India's burgeoning working class to unlock unique professional networking, and skilling opportunities.

We're one of the fastest growing unicorns currently live in 70+ cities of 20+ states.

Backed by marquee investors like Tiger Global, Lightspeed, Sequoia, Owl Ventures, Greenoaks Capital & few more with solid $190+ funding.

Apna is on a mission to enable livelihoods for billions in India.

With over 22 million users from 70+ cities and 200,000+ employers that trust the platform - India has a new destination to discover relevant opportunities.

About the role

One of the key differentiators of Apna, that helps us achieve our mission, is building a digital professional identity for this user base.

We have noticed that the audience by and large does not have a 'history of employment' which would have made their job search easier.

The vision of the profile product is to create a professional identity for the user which will enable her to improve her chances of getting a job, network with the larger community, and build her identity in a professional context.

This is a chance to build a product that will be at the center of all interactions the user does on the Apna platform, across jobs marketplace, community, and skilling in the future.

Globally, Apna is a first of its kind professional networking platform built for blue and grey collar workers. If you are excited about building for the next billion users, getting in at the ground floor of a product which is growing fast, this role is for you

Requirements:

Execute the defined digital marketing strategy diligently
Prepare the required reports to measure each of the digital marketing efforts
Carry out the regular campaign optimization
Provide insights to the seniors
Stay updated on the latest platforms and their popularity with the target audience
Being actively involved in SEO efforts.
Launching optimized online adverts through Google Adwords, Facebook etc.
Staying up to date with the latest technology and best practices

Who are we looking for: