Marketing and Communication Executive - Pune, Maharashtra, India - SgurrEnergy India

SgurrEnergy India
SgurrEnergy India
Verified Company
Pune, Maharashtra, India

1 week ago

Deepika Kaur

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Deepika Kaur

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Description

About us:

SgurrEnergy was originally established in Glasgow, UK in 2002 with an aim to excel in renewable energy consulting. The company with its in-depth expertise progressed exponentially in renewable energy and assessed over 160GW of projects worldwide.

Furthermore, with huge growth and expansion, SgurrEnergy was incorporated in 2007 to provide technical advisory and engineering services for renewable projects globally.


Since its inception, SgurrEnergy has become one of the leading reputed renewable engineering consultancy offering 360° services over the complete project lifecycle.

Our services are tailor-made to meet the requirements at any stage of the renewable energy project.

With a team of more than 135 highly-qualified engineering and renewable expert, we bring a combined 1300 man-years of experience, making SgurrEnergy the largest and only purely renewable energy-focused consulting team across the globe providing feasibility studies, design and detailed engineering, construction management, O&M consulting, performance assessment and technical due diligence services for developers, investors & lenders and EPC contractors.


We are actively working on large-scale utility projects in India, Bangladesh, Sri Lanka, Afghanistan, the Kingdom of Saudi Arabia, Egypt, Vietnam, Philippines, South Africa, Ukraine, Jordan, Australia, the USA, and many more countries; the company is also rapidly expanding to the Far East, Africa, Americas, Middle East, and other Asian countries.


The Marketing and Communication Executive is responsible for developing and implementing marketing and communication strategies to enhance the company's brand presence, promote products or services, and effectively communicate with internal and external stakeholders.


  • Marketing Strategy
  • Develop, execute, and manage comprehensive marketing plans to achieve business objectives.
  • Conduct market research to identify trends, competition, and opportunities.
  • Collaborate with crossfunctional teams to align marketing strategies with overall business goals.
  • Brand Management and Digital Marketing
  • Utilize digital channels to reach target audiences and optimize online presence.
  • Maintaining websites and looking at data analytics
  • Content Creation
  • Develop engaging and relevant content for various channels, including website, social media, and marketing collateral.
  • Ensure content aligns with brand messaging and resonates with the target audience.
  • Writing and proofreading creative copy
  • Public Relations:
  • Build and maintain relationships with media outlets, influencers, and industry stakeholders.
  • Prepare and distribute press releases and manage media inquiries.
  • Promotional activities
  • Event Management:
  • Plan and coordinate events and exhibitions
  • Ensure successful execution of events to enhance brand visibility.
  • Updating databases and using a customer relationship management (CRM) system
  • Analytics and Reporting:
  • Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns.
  • Exploring global solar markets and strategizing company penetration on untouched territories.
  • Provide regular reports and insights to measure ROI and inform future marketing strategies.
  • Internal Communication:
  • Facilitate effective communication within the organization.
  • Ensure consistent messaging and alignment of internal and external communication efforts.
  • Sales support activities such as cold calling, preparing proposals, brochures and marketing collaterals.
  • Handson experience on coral draw/ InDesign software will be an added advantage.
  • Should actively participate in ISO and IMS compliances.

Requirements:


  • Strong attention to detail
  • Enthusiastic and dynamic individual with strong interpersonal skills with ability to work individually and within a team.
  • Excellent verbal and written communication skills in English
  • Good organization and planning skills
  • Creativity and writing skills
  • Commercial awareness
  • Numerical skills
  • IT skills
  • Proven experience in marketing and communication roles.
  • Familiarity with digital marketing tools and platforms.
  • Hands on experience of marketing in consulting/ services industry.
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