Corporate Marketing Healthcare(Diagnostics) - Hyderabad, India - Pragnashree health care pvt ltd, Likhitha Diagnostic Specialty Lab

Pragnashree health care pvt ltd, Likhitha Diagnostic Specialty Lab
Pragnashree health care pvt ltd, Likhitha Diagnostic Specialty Lab
Verified Company
Hyderabad, India

1 month ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description
To Develop corporate client to avail the services of our client in the medical field (diagnostics)which includes

  • Brand Marketing responsible for the creation of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations. She/he is in charge of the development of the execution plan for thought leadership initiatives, where he/she uses a wide range of content in order to build awareness and credibility for business and brand in the market, simultaneously establishing the organization as a thought leader in the market.
  • Additionally plays the role of ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.
  • Collaboration: The role of the Head Corporate Marketing, as expected, is highly collaborative works closely with the Sales department, the Director and the Chief Marketing Manager in formulation and delivery of both the offline and online brand marketing elements/strategies. These elements are inclusive but not limited to brand design, partnership marketing, content, public relations, and advertising.
  • The Head also partners with senior brand marketing management in the drawing of the departments
- budget and its subsequent allocation within the department. He/she also assists the Director in managing and integrating the public relations process into all program activities for the purpose of achieving ROI and maximum positive coverage also works with brand campaign managers in ensuring relevant brand promotion that will lead to the achievement of maximum ROI.

  • Analytics: The Head plays a major analytical role in establishing metrics for the purpose of measuring campaign effectiveness against KPI's. At this capacity, he/she also establishes a process for benchmarking the brand's performance in various in order to ensure that campaigns are relevant and competitive.
  • The Head also ensures the completion of market analyses and monitors the competitive activity in the market as well as conducting gap analyses and financial modeling, which avail the business a competitive advantage and facilitate the realization of new brand marketing opportunities for the business. In this capacity he/she also integrates PR processes in brand marketing campaigns that ensures maximization of ROI. The Head is also tasked with the preparation of reports on campaign performance, which he presents to senior brand marketing management, key stakeholders, and external partners.
  • Other Duties: The Head also performs other duties as he deems necessary for the smooth execution of his duties or duties as assigned by the Director, the Chief Marketing Manager, or the Employer.
She/he who will be able to do corporate marketing for the above services/products in and upcountry market. He or she will have to develop corporate clients for availing medical services from our company for the above services


Job Types:
Full-time, Regular / Permanent


Salary:
₹8, ₹34,890.99 per month


Schedule:

  • Day shift

Ability to commute/relocate:

  • Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (required)

Experience:

- total work: 5 years (preferred)
- diagnostics lab Marketing: 3 years (preferred)
- corporate marketing diagnostics: 2 years (preferred)
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