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Marketing Communications Specialist - Mumbai, India - STAAH
Description
Marketing Communications –
Regions to handle include - Indian Sub-continent (India and Middle east) & Europe.
Requirements:
· Familiarity with graphic designing applications – Canva / Adobe Photoshop and WordPress
· Excellent analytical and project management skills
· Strong verbal and written communication skills
· Familiarity with developing content and design for webpages as well as campaign landing pages to create a
delightful user-experience
· Bachelor's degree, with 3 to 7 years' experience into Marketing Communications
Work Profile
· Work closely with Sales Heads and Business Head for India and Middle east region to plan and execute
Marketing initiatives, Campaigns, events and webinars
· Ability to plan and execute webinars for positioning the brand as a thought leader
· Conduct research on innovations in technology and the Hospitality industry
· Experienced in organizing and managing events and conferences.
· Ability to develop quality content for Marketing Emailers, Datasheets, blogs, and webpages
· Ability to design and develop PowerPoint Presentations for the Sales Team in quick time
· Work closely with the PR agency to schedule articles and get featured on key publications
· Drive optimum output out of PR agency – share company information, growth stories, updates and come up
stories that can be featured across key publications.
· Follow industry trends and accordingly ideate and develop regional specific content - Success Stories, Press
Releases, Blogs, Videos etc.
· Experience in content marketing and managing social media channels for B2B brands
· Identify key trends & insights, to optimize the spends for driving better performance
· Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and touch points – website, social media, blogs etc.
Digital Marketing and Designing
· Experience in drafting content for Brochures, Data sheets, Success Stories, Google Ads, Social media Ads –
Facebook, LinkedIn and Twitter
· Measure, report the performance of all the digital marketing initiatives, and assess against goals - ROI & KPI
Staying updated with the new trends and advancement in technology on the digital marketing front
· Sound knowledge of various social media platforms, best practices, and website analytics.
· Ability to create banners for social media, email campaigns, and website