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    B2B Marketing Communications Specialist - Mumbai, India - LexiConn

    LexiConn
    LexiConn Mumbai, India

    1 week ago

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    Description

    LexiConn Content is a Mumbai-based content agency with over 14 years of experience creating targeted, high-quality content for businesses.

    Our consultative approach to content ensures that we deeply understand our clients' brands, goals, and audiences. This allows us to create customized content that drives business outcomes.

    Our team of subject matter experts, writers, designers, and marketers works closely with clients to develop content marketing plans and content assets that align with their business objectives.



    Requirements

    Role Description

    This is a full-time on-site role for a B2B Marketing Communications Specialist.

    We are looking for a team member with a deep understanding of the B2B content space and familiarity with domains like financial services, technology, media, and other emerging segments.

    Your role will be to create industry-specific and service-specific communications for these sectors. Hence, a solid understanding of these domains' marketing challenges and opportunities is required.

    In this role, you will develop content for marketing communication formats, such as:

    • videos
    • webinars
    • case studies
    • expert blogs
    • eBooks
    • campaign landing pages
    • social media assets
    • presentations
    • brochures, and
    • more (we are open to ideas).

    Please do not apply if you have not created content for some or most of these formats.

    In this role, you will collaborate with business heads, creative agencies, graphic designers, and external partners to create engaging and informative content for various platforms and assist in developing and implementing marketing strategies.

    Qualifications

    • A Masters Degree in Business Administration is highly desirable
    • Minimum 5 years of work experience in content, out of which at least 2 years experience in B2B content marketing, preferably at a consulting or agency setup
    • Understanding of sales and marketing strategies
    • Ability to work collaboratively in a team
    • Proficiency in using marketing tools and platforms

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