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    Content Strategist - Noida, India - Iris Software Inc.

    Iris Software Inc.
    Iris Software Inc. Noida, India

    4 days ago

    Default job background
    Technology / Internet
    Description

    Key Roles and Responsibilities

    • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
    • Analyzing content marketing data to identify trends and anticipate consumer needs.
    • Performing content audits to assess how well existing content is performing.
    • Performing content gap analyses to determine what type of content is missing and what is needed.
    • Creating, adjusting, and managing the editorial calendar.
    • Establishing style guides that specify the writing style and tone needed to create engaging content.
    • Developing a solid understanding of the target audience through online and traditional market research.
    • Ensure that content meets the company or client's needs, and follows our in-house style guide.
    • Organize, modify and update existing content.
    • Verify content and information.
    • Collaborate with co-workers and come up with fresh, creative content ideas, keeping our audience in mind.
    • Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
    • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
    • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
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