Associate - Campaign Operator - Chennai, India - AstraZeneca

AstraZeneca

Verified Company

Chennai, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

JOB TITLE:

ASSOCIATE:

CAREER LEVEL:

C2:

Leverage technology to impact patients and ultimately save lives

ABOUT ASTRAZENECA:

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world's most serious disease.

But we're more than one of the world's leading pharmaceutical companies. At AstraZeneca we're dedicated to being a Great Place to Work.

ABOUT OUR IT TEAM:

It's a dynamic and results-oriented environment to work in - but that's why we like it.

There are countless opportunities to learn and grow, whether that's exploring new technologies in hackathons, or redefining the roles and work of colleagues, forever.

Shape your own path, with support all the way. Diverse minds that work cross
- functionally and broadly together.

ABOUT THE ROLE:

Design, develop, test, deploy, and monitor campaigns using the Adobe Campaign Management tool.

Interface with MCRM PM (in-market MCRM Project Management resources) to clarify requirements, ensure campaign built to meet business outcomes by reviewing campaign build and testing trigger events.

Raise issues and/or improvement opportunities to the Campaign Operations Team Lead

Role and Responsibilities:

Build in accordance with the Campaign Business Requirements (include html coding for dynamic content): Build a campaign in the tool based on BRD (Business Requirements Document).
Provider will develop code in HTML to work around any tool limitations on setting up dynamic content campaigns in accordance with AstraZeneca standards and guidelines
Build and Deploy in accordance with the Campaign Business Requirements Build a list in the tool based on BRD that includes appropriate local market suppressions.
Segmentation Lite: HCP or consumer group segmentation based on simple business requirements Basic, (for clarity, using existing customer attributes), e.g. generate list of HCP based on specialty and zip code grouping
Asset Link /

Metadata Testing:
Ability to test accuracy of links and metadata in campaigns, particularly when integrated with 3rd party vendors or sites

Capture metadata generated by tool (e.g. campaign ID Manage) and provide campaign level metadata to integration partners (AstraZeneca 3rd party vendors)
Campaign Workflow Test & Approval: Test campaign accuracy per agreed metric before deployment and provide test results for Market approval. Provider will conduct appropriate testing based on the complexity of the Campaign which will mínimally include a test checklist
Assist, and where appropriate resolve campaign issues
Generate target 'list pulls' upon request

Execution

Run the campaign execution tool, send the campaign through identified channels and create post campaign logs.
Campaign Deployment, Monitoring & Auditing: Deploy campaigns and monitor status of a deployment. Provide ongoing internal quality assurance audits to map campaigns against requirements and monitor against expected results on a frequency determined by the campaign frequency
Content Deployment: deploy campaign content as detailed in the Campaign Plan
Attend Omnichannel campaign Customer Experience New Demand Assessments to review User Stories and discuss User journeys, channels, vendors, badges, integrations and activations.
Attend relevant IT (OMNI, MAD and OPEN) sprint demos to manage campaign delivery expectations.
Comprehend Tealium data load process and storage retention procedures. Manage data requests for omnichannel targeting and stitching

Essential Skills and experience

3 to 5 years of experience in campaign development using Adobe Campaign/Neolane
Full life cycle implementation experience using various SDLC methodologies
Excellent communication skills in both verbal and written English
Strong customer service focus
Engaging and friendly personality
Collaborative, flexible and a teammate

Desirable Skills and experience

Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns
Experience with technologies and processes for content management systems, digital asset management software, web content management
Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
Experience with marketing customer data models

WHY JOIN US?
We're a network of high-reaching self-starters who contribute to something far bigger. We enable AstraZeneca to perform at its peak by delivering premier technology and data solutions.

We're not afraid to take ownership and run with it. Empowered with unrivalled freedom. Put simply, it's because we make a significant impact. Everything we do matters.

SO, WHAT'S NEXT?

WHERE CAN I FIND OUT MORE?
We are an equal opportunity employer and value diversity at our company. We do not discriminate on t