Digital Caricature Artist Freelancer - Chennai, India - Atlantis It consulting

Atlantis It consulting

Verified Company

Chennai, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

The role of a Social Media Specialist is dynamic and multifaceted, involving various responsibilities to effectively manage and enhance a company's presence on social media platforms.

Here are key roles and responsibilities associated with the position:

Social Media Strategy Development:
Create and implement a comprehensive social media strategy aligned with overall marketing goals.

Identify target audiences and determine the most effective platforms to reach them.

Content Creation and Management:
Develop engaging and relevant content for different social media channels.

Create a content calendar to ensure consistent posting and a diverse mix of content types.

Platform Management:
Manage and optimize social media profiles on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.

Stay informed about platform updates and changes in algorithms to adjust strategies accordingly.

Audience Engagement:
Foster community engagement by responding to comments, messages, and mentions promptly.

Implement strategies to encourage user-generated content and brand advocacy.

Social Media Advertising:
Plan and execute social media advertising campaigns to increase brand awareness, drive traffic, and achieve marketing objectives.

Monitor and analyze the performance of paid social media campaigns.

Analytics and Reporting:
Use analytics tools to track and measure the performance of social media campaigns.

Provide regular reports with insights and recommendations for improvement.

Monitoring Trends and Industry News:
Stay updated on industry trends and changes in social media landscape.

Identify and leverage emerging trends and technologies for social media marketing.

Collaboration with Other Departments:
Work closely with marketing, communications, and design teams to ensure brand consistency across all channels.

Collaborate on cross-functional campaigns that integrate social media with other marketing efforts.

Social Listening:
Monitor social media channels for brand mentions, industry trends, and competitor activities.

Use social listening tools to gather insights and feedback from the audience.

Crisis Management:
Develop and implement crisis management strategies for handling negative comments or situations on social media.

Respond to customer inquiries and concerns in a timely and professional manner.

Training and Education:
Keep the internal team updated on social media best practices and industry changes.

Train team members on social media tools and platforms.

Community Building:
Actively engage in building and nurturing online communities relevant to the brand.

Develop and implement strategies to grow and strengthen the brand's online community.

A successful Social Media Specialist should be adaptable, creative, and well-versed in the latest trends and technologies within the social media landscape.

Additionally, they should be able to analyze data, measure performance, and continually refine strategies to meet business goals.

Job Types:
Permanent, Freelance

Salary:
From ₹30,000.00 per month

Ability to commute/relocate:

Chennai,

Tamil Nadu:
Reliably commute or planning to relocate before starting work (required)

Experience:

- total work: 1 year (preferred)

Speak with the employer