Subject Matter Expert - Bengaluru, Karnataka, India - Annalect

Annalect

Verified Company

Bengaluru, Karnataka, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Function

Programmatic
Job posted on

Jan 23, 202

Employee Type
Full Time Employee
Experience range (Years)
6 years 9 years

About Annalect India
We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company

Our portfolio includes:
three global advertising agency networks: BBDO, DDB and TBWA; three of the world's premium media services under

Omnicom Media Group:
OMD, PHD and Hearts & Science.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services.

We currently have _800+_ _awesome_ colleagues (in Annalect India) who are committed to solve our clients' pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together

This is an exciting role and would entail you to
Owns day-to-day performance of campaigns - completely accountable for tactics in market and according performance

Mines campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
Trains specialist and analyst level team members on more advanced programmatic buying best practices
Works with the agency team to enhance the utility of existing tradingrelated technologies and define future industryleading capabilities
Evangelizes SOP best practices internally: Including targeting, bidding, platforms, data usage, ideas, client funnel optimization
Active point person for agency on campaign performance, optimization, and reporting
Leading agency briefing discussions and collaborative planning meetings.

This may be the right role for you if you have

Successfully managing daytoday performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD
Able to ideate successful audience segmentation aimed at reaching a client goal
Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities
Able to make compelling arguments based on data and results for more client data access
Working with agency team to develop bestinclass solutions based on available tech
Communicates daytoday format, screen, inventory performance to clients and agencies as needed
Understands and can describe bottomup planning, how client goals and KPI's to platform activation strategies/tactics across the funnel.