E-commerce Executive - Ghaziabad, India - Peng Essentials

Peng Essentials

Verified Company

Ghaziabad, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Job Summary

Build strategies to increase revenue and decrease spends
Mantaining and optimising our catalog on all online marketing places
Inventory management on all online marketplaces
Managing product Photoshoots, Videoshoots etc.
Content Management for blogs, social media etc.
Working along with our Digital Advertising Team to promote our brand and our online store through paid advertising, influencer marketing and organic SEO activities on channels such a Quora, Reddit, Pinterest etc
Work with developers to improve functionality and the user experience of our website /online store.
Working on the pricing module for our product range
Maintining Customer Relations and managing any interactions ,both at B2B and B2C levels
Team Building to meet our requirements
Initiating and Managing PR work for our Brand
Press Releases etc
Experience in growth strategies and media planning & brand Uplift
Proven track record of successfully leading enterpriselevel paid search accounts by supporting from media planning to execution
Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign

Key Requirements

Focus towards controlling key metrics; ACOS & CPC, and reduce them month on month
Report daily/weekly/monthly performance at Keyword/Campaign/ASIN/Account level
Keep updated on the latest trends and changes with respect to AmazonPPC
Experience in Campaign Optimization (Generating decisions, scaling up campaigns, etc).
Min 2 yrs of experience managing Amazon Ads for a brand
Brand and agency both experience preferred
Must have handled a monthly ad spends of min Rs.2 lac and above
Experience with any PPC Software will be an added advantage
Expertise with SP/SB/SD and Amazon DSP required
Indepth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
An understanding of search engine optimization (SEO) and search engine marketing (SEM) would be an added advantage.

Know How -

Understanding SEO friendly copy writing and content writing techniques
Understanding paid digital advertising on Google, Facebook, Amazon and YouTube
Keyword Research knowledge for both organic and inorganic adverting and SEO activities for on page and off page activities.
Understanding on how to create an affiliate marketing program for our product range.

Preffered
Education -