Digital Marketing - Kolkata, India - Modern Real ties Pvt Ltd .

Description

Job Title:
Digital Marketing Executive

Company:
Modern Properties

Location:
Kolkata

Modern Properties, a leading and innovative property broking company, is seeking a highly motivated and results-driven Lead Generation Specialist to join our dynamic team.

As a crucial member of our marketing and sales division, you will play a pivotal role in driving business growth by identifying and nurturing potential clients through various online channels and AI tools.

If you are passionate about digital marketing, have a strong understanding of the real estate market, and possess a data-driven mindset, we encourage you to apply.

Responsibilities:

• Implement and manage AIpowered lead generation tools and marketing automation platforms to streamline lead capturing and nurturing processes.
• Conduct thorough market research to identify target audiences and segment leads for personalized outreach.
• Create compelling and engaging content such as blog posts, articles, videos, and infographics to attract and nurture leads.
• Track, analyse, and report on lead generation metrics to optimize campaigns and improve conversion rates.
• Collaborate closely with the sales team to ensure a seamless handover of qualified leads for further nurturing and conversion.
• Stay updated on industry trends, best practices, and emerging technologies in lead generation to maintain a competitive edge.

Requirements:

• Strong datadriven approach with the ability to analyse data to make informed decisions and improve lead generation strategies.
• Familiarity with AIpowered lead generation tools, marketing automation platforms.
• Indepth understanding of the real estate market, trends, and client behaviour.
• Proficiency in utilizing various online channels for lead generation and building brand awareness.
• Excellent written and verbal communication skills to craft compelling content and interact with potential clients effectively.
• Strong attention to detail and organizational skills to manage multiple lead generation campaigns simultaneously.
• Goaloriented and driven by results with the ability to work under targets and deadlines.
• Collaborative and teamoriented mindset with the ability to work closely with the sales team and other departments.
• Techsavvy and adaptable to quickly learn and implement new tools and technologies.

If you are a proactive and tech-savvy individual with a passion for digital marketing and lead generation, and you thrive in a fast-paced environment, we invites you.

At Modern Properties, we value innovation, dedication, and excellence. Join our team and be part of a forward-thinking organization that values and rewards your contributions.


Salary:
₹8, ₹34,857.93 per month


Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Ability to commute/relocate:

• Kolkata,

West Bengal:
Reliably commute or planning to relocate before starting work (required)


Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 2 years (required)

Speak with the employer