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    Performance Marketing Lead - Mumbai, India - Anlage Infotech (India) P Ltd

    Anlage Infotech (India) P Ltd
    Anlage Infotech (India) P Ltd Mumbai, India

    1 week ago

    Default job background
    Full time Technology / Internet
    Description
    Hi All,

    We are currently looking to hire Performance Marketing Lead for a Leading Digital Media Agency. The position is based in Mumbai. Interested candidates please feel free to share your profile at


    Campaign Management:
    - and execute data-driven performance marketing campaigns across various channels (e.g., Paid Search, Paid Social, Display Advertising, Affiliate Marketing).
    - clear campaign objectives, KPIs, and budgets aligned with overall business goals.
    - campaign creation, optimization, and testing through iterative cycles.
    - and manage relationships with vendors and partners.

    • A/B testing and analyze data to identify opportunities for improvement and maximize campaign performance.

    Channel Expertise:
    - abreast of the latest trends and innovations in performance marketing channels.
    - and recommend new channels with high potential for growth.
    - deep expertise in at least 2-3 core channels based on company needs.


    Data Analysis & Reporting:
    - analyze, and interpret performance data from various sources.
    - insightful reports and presentations that effectively communicate campaign performance and ROI.
    - key metrics and trends to inform campaign optimization and future strategies.


    Budget Management:
    - and manage performance marketing budgets effectively to optimize ROI.
    - and adhere to budget forecasting models.
    - collaboratively with finance and other teams to ensure efficient budget utilization.


    Teamwork & Collaboration:
    - closely with cross-functional teams (e.g., product, sales, marketing) to ensure campaign alignment and success.
    - and mentor junior team members, fostering a culture of continuous learning and improvement.
    - effectively with stakeholders at all levels, providing clear and concise updates on campaign performance.
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