Junior PPC Executive - Vadodara, Gujarat, India - Parul University

Parul University

Verified Company

Vadodara, Gujarat, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Digital Marketing:

Parul University is seeking a motivated and detail-oriented
Junior PPC Executive to join our in-house Digital Marketing team. You will assist the Senior PPC Executive with managing and optimizing paid search & display advertising campaigns to support our admission efforts.

Responsibilities:

Conduct keyword research and compile data to support the development and optimization of PPC campaigns.
Assist with setting up and managing PPC campaigns across different platforms (Google Ads, Meta Ads, LinkedIn Ads, Quora Ads, Bing Ads, etc.).
Monitor campaign performance metrics, identify areas for improvement, and prepare basic reports for the Senior PPC Executive.
Write and test different ad copy variations to improve clickthrough rates (CTRs).
Conduct research on competitor PPC strategies and identify best practices to tap interested audience.
Stay uptodate on the latest PPC trends and platform updates.
Assist with managing PPC campaign budgets and ensuring adherence to allocated resources.
Collaborate with the Senior PPC Executive and other team members to ensure smooth campaign execution.

Qualifications:

Bachelor's degree in Marketing, Advertising, or a related field (preferred).
12 years of experience in paid advertising (PPC) or a related field.
Strong understanding of basic PPC concepts, including keyword research, campaign structure, and ad copywriting.
Familiarity with Google Ads, Meta Ads, Quora Ads, and Bing Ads platform a plus.
Excellent analytical and organizational skills.
Strong attention to detail and accuracy.
Ability to work independently and learn new things quickly.
Excellent communication and interpersonal skills.

Benefits:

Competitive salary as per the industry standards.
Opportunity to gain valuable experience in PPC management under the guidance of a senior professional.
Be part of a growing and innovative education institution.
Learn and develop expertise in education marketing strategies.