Avp - Growth Hacker - New Delhi, India - DMI Finance

DMI Finance

Verified Company

New Delhi, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Consumer Finance | Job type:
Full-Time | New Delhi | Posted: Jul 13th, 2023

No

of Vacancies:
1

Job Reference id:
F00047

Responsible for executing data-driven growth & marketing campaigns focusing on key metrics, marketing funnel, and acquisition costs, driving consumer loyalty & monetizing customer base.

Responsibilities:

Monetization & P&L Management

Manage the marketing budget across channels and ensure blended CAC is within the target range.
Drive retention strategies & drive higher DAU, MAU & reduce Churn.
Responsible for monetization of the customer base by launching new products & business lines e.g., Insurance, Warranty, Affiliate marketing (lead generation model) etc.

Customer Lifecycle Management (including Loyalty)

Maximizing the customer lifetime value by managing the lifecycle & increasing retention
Increase the X-Sell ratio for both the Credit & Fee products.
Manage & scale the Loyalty Program for Consumer as well as Dealers.

Performance Marketing

Develop & execute Performance marketing strategies.
Work closely with the internal team & partners to drive user growth & revenue through various performance marketing channels such as paid search, display advertising, social media.

End to End Campaign Platform Management

Work on the integration of the journeys with the campaign platform
Perform extensive Campaign Quality Checks/audits & fixes, recording the readings and changes for Audit purpose.
Validate the campaign flowchart output data to ensure the right target audience is selected for marketing communication using the correct data tables.

Campaign Development & Deployment

Campaign Development & Deployment of Simple, Medium, Complex, Multiwave, Cross Channel, Realtime Personalized marketing communications & customer life cycle campaigns across multiple channels using campaign tools (WebEngage)

Design of Experiment based Campaigns & Tracking

Solve 3 three problems of Growth Marketing
Whom to target (Propensity), How to target (Channel) and when (Time) to target for optimizing the CAC for the business.
Develop the channel mix, testing strategy, plan creative concepts, themes, and price promotions for each campaign by collaborating with internal teams.
Manage & optimize campaigns to deliver maximum ROI.

Stakeholder Management

Interacting with cross functional teams such as Tech, Product, Credit, Communication & Customer Success to drive the Growth agenda & ensuring correct implementation of all the growth hacks.
Lead discussions with external stakeholders/ channel partners during engagement calls

Required Skill:

57+ years of relevant proven experience from a numbersdriven and analytical marketing environments perhaps in an online consumer business (Fintech) or a bank/NBFC
Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns
Knowledge of Campaign process endtoend and frontend analytics
Strong Analytical Skills & business acumen
Skills: SQL, Advanced Excel including Pivot Tables, R/Python is good to have,

Educational Qualification: