Social Media Executive - Mumbai Central, Mumbai, Maharashtra, India - A A ATTARWALA & GROUP
Description
Digital Marketing Job Requirements and Responsibilities:
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
- Creating and maintaining client relationships
- Selfmotivated yet customerfocused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
- Bachelor's or master's degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Job Types:
Full-time, Permanent
Pay:
₹18, ₹25,000.00 per month
Benefits:
- Health insurance
Schedule:
- Day shift
Supplemental pay types:
- Yearly bonus
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 1 year (preferred)
Work Location:
In person
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