Digital Marketing Executive - Kolkata, India - StockEdge

StockEdge

Verified Company

Kolkata, India

4 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

About us:

StockEdge is one of the most innovative and deep stock market analytics platforms. Guided by our mission of empowering individual investors and traders, StockEdge has created a place for itself in the market and is used by millions of users as their decision support system. It covers analytics and end-to-end information about all Stocks in India. We are working towards making StockEdge India's top analytics platform.

Assist in the formulation of strategies to build a lasting digital connection with consumers
Provide creative ideas for content marketing
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
Acquire insight in online marketing trends and keep strategies uptodate
Good to have idea on Performance Marketing
Working knowledge of Appsflyer or any other MMP
Creating and executing a strong performance marketing strategy & execution plan
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
Identifying and testing new channels to continue to meet or exceed established critical metrics
An idea of App Store Optimization will get you an edge
ASO strategies: Develop, manage and execute best inclass ASO strategies across the App Store (Apple) and Google Play Store (Android)
Store pages optimisation: Creation, maintenance and optimisation of all elements of app store presence which includes text, asset and keyword definition in multiple languages.
A/B test strategies: Test, track and optimize AB tests on the app stores for increased download conversion rate and increased store page traffic, while staying on brand and relevant to each game's USPs.
Internal reporting & education: share with the marketing team and top management industry trends and insights & provide accurate and insightful live and postperformance analysis to stakeholders.
KPI ownership: Store page conversion rate, organic acquisition and store ranking
Organic growth strategies: Work closely with UA on identifying, planning, executing and measuring opportunities to stimulate our organic growth in an ROI positive manner.
Benchmarking: Have a deep knowledge of their games and the various competitors in the space, analysing the strengths and weaknesses of the competitor products, as well as identifying potential opportunities to share with the game teams

Identify New Opportunities:
Consistently play games of our clients and their competitors to discover new ad revenue growth opportunities

Requirements:

Excellent English writing and communication skills
Analytical Mindset
Hardworking and punctual
Attitude to remain positive
Organized
Problem solving approach

Benefits:

As per Industry Standard

Job Information:

Industry

Education
***City

Kolkata
***State/Province

West Bengal
***Country

India
***Zip/Postal Code

**700091