Senior Manager – CRO - Bengaluru, Karnataka
1 day ago
Job description
Key Responsibilities (15 Core Areas):
- Enterprise CRO Strategy Leadership
Develop and implement full-funnel CRO strategies across:
- Product pages
- Category pages
- Checkout flows
- Mobile journeys
- Campaign landing pages
Focus on revenue growth, AOV uplift, and conversion acceleration.
UI/UX Department Leadership
Lead the UI/UX team to:
- Design conversion-focused user journeys
- Improve usability, clarity, and trust signals
- Balance aesthetics with performance
- Standardize design systems across clients
Ensure UX decisions are backed by behavioral data.
Customer Journey Architecture
Map and optimize:
Awareness Consideration Purchase
- Retention journeys
- Omnichannel experience flows
- Cross-device continuity
Eliminate friction points in high-value retail journeys.
Experimentation & Testing Program Ownership
Build and scale an experimentation framework:
- Hypothesis-driven testing roadmap
- A/B & multivariate testing
- Segmentation-based personalization
Statistical validity and reporting discipline
Retail & Category Intelligence
Deep understanding of:
- Electronics, fashion, beauty, lifestyle, etc.
- Category-specific buyer psychology
- High-ticket vs impulse purchase behavior
- Seasonal and promotional dynamics
Apply retail context to optimization decisions.
Ecommerce Platform Expertise
Hands-on experience optimizing:
- Magento / Adobe Commerce
- Shopify Plus
- Headless commerce
- PWA storefronts
Understand platform constraints and performance impact.
Web & Product Analytics Leadership
Own analytics ecosystem including:
- GA4
- Adobe Analytics
- Heatmaps & session recording tools
- Funnel analysis
- Cohort & retention tracking
Translate data into business decisions.
Martech Ecosystem Architecture
Oversee integration of:
- CDPs
- Personalization engines
- A/B testing tools
- CRM systems
- Attribution models
- Marketing automation platforms
Ensure seamless data flow across systems.
Personalization & Segmentation Strategy
Develop personalization frameworks:
- Behavioral segmentation
- Audience clustering
- Dynamic content delivery
- Product recommendations
Focus on increasing LTV and AOV.
Performance & UX Technical Alignment
Collaborate with development teams to:
- Improve Core Web Vitals
- Reduce friction in checkout
- Optimize mobile performance
Implement UX improvements without technical debt
Conversion-Focused Design Systems
Establish scalable:
- Design standards
- Testing frameworks
- CRO playbooks
- Conversion benchmarks
Create repeatable growth systems.
Client Leadership & Strategic Advisory
Engage directly with enterprise clients:
- Present CRO roadmaps
- Justify strategy & experimentation
- Communicate KPIs clearly
- Defend optimization decisions with data
Act as a trusted growth advisor.
Revenue Impact & ROI Ownership
Be accountable for:
- Conversion rate improvement
- Revenue per visitor
- AOV increase
- Cart abandonment reduction
- Funnel efficiency
Tie CRO efforts to bottom-line outcomes.
Cross-Functional Alignment
Work closely with:
- SEO
- Performance marketing
- Content teams
- Sales & Account Managers
- Development teams
Ensure holistic growth execution.
Innovation & Future-Readiness
Stay ahead in:
- AI-driven personalization
- Generative AI optimization
- Predictive behavior modeling
- Headless commerce trends
- Emerging UX standards
- Build future-ready retail growth frameworks.
Required Skills & Qualifications:
- 7-10 years experience in CRO, UX, or digital optimization
- Proven leadership in eCommerce growth environments
- Strong retail and category understanding
- Deep knowledge of buyer psychology & behavioral science
- Experience managing UI/UX & analytics teams
- Strong presentation & enterprise client-facing capabilities
- Expertise in experimentation & statistical analysis
- Martech stack familiarity (CDP, personalization, automation)
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