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Gurgaon

    Convosight - Consumer Research & Insight Analyst (4-6 yrs) - Gurgaon/Gurugram, India - iimjobs

    iimjobs
    iimjobs Gurgaon/Gurugram, India

    2 weeks ago

    Iimjobs background
    Full time
    Description

    Job Description:

    Responsibilities:

    • Design and execute quantitative and qualitative research studies to understand consumer preferences, behaviors, and attitudes.
    • Collect, organize, and analyze data from various sources, including surveys, focus groups, interviews, social media, and market research reports.
    • Utilize statistical analysis techniques and data visualization tools to identify patterns, trends, and correlations in consumer data.
    • Generate regular reports and presentations summarizing key findings, insights, and recommendations for stakeholders.
    • Collaborate with marketing, product development, and sales teams to translate consumer insights into actionable strategies and initiatives.
    • Monitor industry trends, competitive landscape, and market dynamics to identify emerging opportunities and potential threats.
    • Conduct adhoc analysis and research projects to address specific business questions or challenges as needed.
    • Develop and maintain consumer segmentation models, personas, and profiles to guide marketing and product strategies.
    • Stay current with the latest research methodologies, tools, and best practices in consumer research and market intelligence.
    • Communicate research findings and insights effectively to stakeholders at all levels of the organization through presentations, reports, and meetings
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