Content Strategist - Chennai, India - YTPS HR Services
Description
Job duties:
Advertising and Brand Strategy
Develop and implement comprehensive advertising and brand strategies, focusing on creating high-quality content for landing pages, ad copies, website copy, and resources.
Take charge of the advertising content roadmap and oversee the content rollout across multiple channels, ensuring a strong creative vision and persuasive messaging.
Content Creation and Management
Oversee the creation of high-quality content for advertising and branding initiatives, ensuring that the messaging is persuasive, aligns with the brand strategy, and effectively communicates the value
Collaborate with the analytics team to gather insights on content performance and use these findings to inform future content creation efforts, making data-backed decisions for content planning and execution.
Coordinate with other teams, such as SEO and social media, to optimize content for maximum visibility and discoverability across various channels.
Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively communicate the value
Collaborate with the sales team to identify key customer segments and create targeted marketing campaigns.
Provide ongoing support to the sales team, sharing market insights and assisting with customer engagement as needed.
Professional Development
Continuously enhance advertising, branding, and content marketing skills and industry knowledge through self-study, webinars, and workshops.
Build relationships with other advertising and content marketing professionals in the industry to exchange best practices and insights.
Requirements:
Bachelor's Degree in Marketing, Communications, or a related field or, Enginering with relevant experience.
Minimum of 3 years of professional experience in field marketing, event planning, or a related role, with a strong emphasis on event management.
Experience working with cross-functional teams, including sales, marketing, and product management.
Knowledge of endpoint security solutions and the broader IT security landscape is a plus
Salary:
₹1,800, ₹2,000,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
- Yearly bonus
Ability to commute/relocate:
- Chennai,
Tamil Nadu:
Reliably commute or planning to relocate before starting work (required)
Experience:
- total work: 3 years (required)
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