PPC Executive - Noida, India - Toffee Pvt Ltd

Toffee Pvt Ltd

Verified Company

Noida, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Responsibilities:

Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
Monitor and analyse key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
Optimize campaign performance through continuous testing and experimentation, including A/B testing, landing page optimization, and ad copy refinement.
Collaborate with crossfunctional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
Stay up to date with industry trends and best practices in performance marketing, digital advertising, and conversion rate optimization.
Manage relationships with external vendors and agencies, ensuring effective collaboration and timely delivery of marketing assets and campaigns.
Develop and manage marketing budgets, allocating resources effectively to maximize ROI and achieve marketing goals.
Prepare regular reports and presentations for key stakeholders, summarizing campaign performance, insights, and recommendations.

Qualifications:

Bachelor's degree in marketing, business, or a related field.
Proven work experience as a Performance Marketing Manager or in a similar digital marketing role.
Strong understanding of performance marketing concepts, channels, and best practices.
Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
Experience with web analytics tools, such as Google Analytics, to track and measure campaign performance.
Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights.
Familiarity with A/B testing methodologies and conversion rate optimization techniques.