Public Relations - Mumbai, India - Fashion TV India
Description
Job description - PR (public relations)
About Us:
Fashion TV founded in 1997 by Michel Adam, is an international fashion and lifestyle broadcasting television channel. With over 28 different business verticals - Real-estate, Salons, Spa, Gym, Franchise, Digital marketing and more. Refer website for more details.
Required exp - 2+ yrs relevant in PR
Job Summary:
Key Responsibilities:
Media Relations:
- Cultivate and maintain relationships with journalists, editors, and other media professionals.
- Pitch story ideas and press releases to relevant media outlets.
- Respond to media inquiries and coordinate interviews.
- Monitor media coverage and prepare reports on media impressions.
Content Creation:
- Develop and write press releases, articles, and other content for both traditional and digital media.
- Create compelling storytelling content that aligns with the company's messaging and values.
- Manage and update content on the company's website and social media platforms.
Event Management:
- Plan and execute press conferences, product launches, and other PR events.
- Coordinate media attendance and coverage for events.
- Ensure a positive and consistent brand representation at all events.
Crisis Communication:
- Develop crisis communication plans and act as a spokesperson during crisis situations.
- Work closely with senior management to address and mitigate potential reputational issues.
Collaboration:
- Collaborate with internal teams, including marketing, sales, and corporate communications, to align PR strategies with overall business goals.
- Provide PR support for marketing campaigns and initiatives.
Measurement and Reporting:
- Track and analyze the effectiveness of PR campaigns.
- Prepare regular reports on key PR metrics and share insights with the management team.
Qualifications and Skills:
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Proven experience in a PR role, preferably in a similar industry.
- Strong written and verbal communication skills.
- Excellent interpersonal and relationshipbuilding abilities.
- Familiarity with digital marketing and social media platforms.
- Ability to work under pressure and handle crisis situations with tact.
- Creative thinking and problemsolving skills.
- Strong organizational and project management skills.
Salary:
Up to ₹30,000.00 per month
Schedule:
- Day shift
Speak with the employer
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