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    Salesforce Pardot: Test Marketing Automation Consultant - Bengaluru, India - IInfotanks

    IInfotanks
    IInfotanks Bengaluru, India

    5 days ago

    Default job background
    Upper Management / Consulting
    Description

    Company Overview:

    IInfotanks, a leading provider of Lead and Data Generation organization, is seeking a dynamic Salesforce Pardot: Test Marketing Automation Consultant to drive sales and expand our presence in the North American market. We specialize in connecting top talent with leading organizations across various industries. Our innovative approach, industry expertise, and commitment to excellence have made us a trusted partner for clients seeking exceptional talent solutions.

    Position: Salesforce Pardot: Test Marketing Automation Consultant

    Duration: Fulltime

    Location: Kudlu Gate(Bangalore)

    Job Description:

    Application designing, enhancements, building, validations and deployments.

    Creating Pardot complex journeys through various Engagement Programs.

    Working on Email module with email template creation, content configuration, personalization, sender profile setup and test send validations.

    At least 2 years experience in delivering Salesforce or marketing automation projects

    Successfully completed at least two Pardot implementations

    At least 2 years experience working hands-on with Pardot,

    At least 2 years B2B marketing experience, ideally at agency level.

    Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.

    6+ years of experience working as a Salesforce Pardot Consultant.

    Lead requirements gathering, solution design, and contributing to statements of work,

    Communicate project outcomes to client-side project stakeholders,

    Conduct user training and actively promote user adoption of Pardot,

    Design, implement, and monitor for automated campaigns across email and web, and advise clients on how to optimize further.

    Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.

    Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business.

    Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.

    Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.

    Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)

    Education and Certification

    Bachelors or Master's in Computer Applications

    Certified Pardot Specialist

    Certified Pardot Consultant

    Thanks & Regards

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