Digital Marketing Executive - Noida, India - Mariox Software pvt. ltd
Description
Responsibilities:
- 1. Strategize and plan digital marketing campaigns using media budgets. 2. Launching and optimizing payperclick (PPC) campaigns on various digital marketing channels such as Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads, and any other digital platforms for a range of clients. 3. Create and manage keyword lists, audiences and placement targeting for Search, Display and Remarketing campaigns. 4. Manage campaigns that result in high volume of lead generation and ecommerce sales generation. 5. Optimize PPC and Facebook Ad campaigns, including bid management, audiences, ad groups, quality scores and other major metrics. 6. Assist in copywriting and graphic design concepts for ads. 7. Competitor benchmarking, optimizing copy and landing pages for increasing quality scores, etc. 8. Support the generation of new paid campaigns, ad groups, audiences and accounts and grow overall paid search marketing initiatives. 9. Monitoring budgets and overseeing paid ad accounts (Google Ads, Facebook Bing, etc.) for a variety of clients. 10. Implement A/B testing to continuously improve ROI. 11. Create and implement high converting funnels through landing pages and analytics. 12. Keep abreast of the latest digital marketing trends, techniques and technologies to suggest new and innovative ideas to grow accounts. 13. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. 14. Work closely with the other team members to meet client goals
Salary:
₹18, ₹30,000.00 per month
Benefits:
- Paid sick time
Schedule:
- Day shift
Supplemental pay types:
- Overtime pay
- Performance bonus
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 1 year (preferred)
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