Digital Marketing Executive - Gurugram, Haryana, India - 3PvisionX

3PvisionX

Verified Company

Gurugram, Haryana, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

We are looking for a passionate and result-driven Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.

The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

Job Role:

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn, Insta, Quora etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies uptodate
Maintain partnerships with media agencies and vendors
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Provide creative ideas for content marketing and update website
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Skills Requirements:

Excellent understanding of digital marketing concepts and best practices
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

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Track record of successful SEO campaigns and improved website rankings.

Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
Proficient in using SEO tools, such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
Excellent analytical and problemsolving skills, with the ability to interpret data and make datadriven decisions.
Proficient in onpage and offpage optimization techniques, including keyword research, content optimization, and link building.
Familiarity with HTML, CSS, and JavaScript for basic website optimization.
Skills and experience in creative content writing
Excellent communication and interpersonal skills
Exceptional attention to detail and the ability to prioritize and manage multiple projects simultaneously.
Knowledge of social media and content marketing strategies to integrate SEO efforts with overall marketing initiatives.
Stay updated with the latest trends and developments in SEO and digital marketing.
Skills on managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
Indepth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Uptodate with the latest trends and best practices in SEO and SEM