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    Analyst - Marketing - Pune, India - Solytics Partners

    Solytics Partners
    Solytics Partners Pune, India

    6 days ago

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    Description


    As a Marketing Analyst, you will be an integral part of our marketing team, supporting various aspects of data management, analysis, and reporting.

    You will play a key role in executing day-to-day list operations, generating marketing KPI reports, analyzing campaign performance, and providing insights to drive marketing :


    • Perform data analysis to derive insights aimed at enhancing sales and marketing strategies and campaigns.
    • Work collaboratively with crossfunctional teams to establish goals, monitor progress, and assess the effectiveness of marketing activities.
    • Create and maintain marketing performance dashboards and reports, spotlighting key metrics and trends.
    • Monitor and analyze customer behavior, engagement, and conversion data to pinpoint opportunities for optimization.
    • Harness marketing automation platforms and CRM systems for the management and analysis of marketing data.
    • Identify and implement process improvements to streamline marketing operations and boost efficiency.
    • Collaborate with the marketing team to conceptualize and execute A/B testing and optimization strategies.
    • Conduct competitive analysis to discern market trends and identify opportunities for differentiation.
    • Contribute to the development and execution of marketing campaigns, including efforts in segmentation, targeting, and personalization.
    Key Skills:


    • Proficient in utilizing data analysis tools such as Excel, SQL, and/or Python.
    • Wellversed in utilizing marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
    • Exhibits excellent attention to detail and precision in data analysis and reporting.
    • Strong communication skills, capable of presenting intricate data in a clear and concise manner.
    • Familiarity with digital marketing channels and metrics, encompassing SEO, SEM, email marketing, and social media.
    • Capable of working independently and managing multiple projects simultaneously in a dynamic and fastpaced environment.
    • Acquainted with statistical analysis and proficient in using data visualization tools (e.g., Tableau, Google Analytics)
    )
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