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    Digital Marketing Analyst - Pune, India - ifm

    ifm
    ifm Pune, India

    6 days ago

    Default job background
    Manufacturing / Mechanical
    Description

    Key Responsibilities:

    • Drive and execute ifm digital marketing strategy to grow customer base and increase cross-selling with existing accounts (i.e. via webinars, newsletters, email marketing)
    • Plan, enhance and create all digital marketing campaigns of ifm India, that speak directly to the pain points of existing and prospective customer contacts.
    • Identify process improvement areas along the campaign journey through internal analysis and market research and implement optimization measures via marketing automation.
    • Maintain our existing contact database who have opted to receive our correspondence, work on data quality to minimize unsubscribes and identify future target audience to grow our contact database
    • Analyze campaign performance (i.e. via A/B testing's) and implement improvements.
    • Conduct success reporting on sales opportunities and revenue generated from digital marketing campaigns
    • Managing and optimizing the company's social media accounts and website to increase visibility and engagement.
    • Creating and managing online advertising campaigns on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads.
    • Developing and distributing email marketing campaigns to target specific audiences and drive conversions.
    • Maintaining a strong relationship with the headquarters in Germany and aligning the strategy for India market with the overall global marketing strategy.

    Required Skills:

    • 5-8 years of experience in managing the digital marketing funnel from initial suspect to sales qualified opportunity and generating revenue
    • Proficient in marketing automation technology (i.e. Salesforce Marketing Cloud)
    • Familiarity with analytical and database tools
    • Strong oral and written communication (English language proficiency min C/European reference or similar) and copywriting skills
    • An ability to work under tight deadlines
    • Willingness to travel extensively. Domestic as well as International
    • MBA in Marketing is highly desirable from a reputed university
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