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    Marketing Specialist - Jaipur, India - Aelum Consulting Pvt. Ltd.

    Aelum Consulting Pvt. Ltd.
    Aelum Consulting Pvt. Ltd. Jaipur, India

    2 weeks ago

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    Description

    JD: Marketing Specialist/Senior Marketing Executives | Department Marketing

    Responsibilities:

    • Develop benchmarking analysis about competitors, including positioning, value offer, prices, technical comparison, etc.
    • Conduct market research to find answers about consumer pain-points, requirements, and trends for different industrial sectors and subsectors.
    • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, webinars, ABM, events, round tables etc.)
    • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
    • Managing an organization's website, social media accounts & content calendar.
    • Ensuring consistent branding across digital and traditional channels
    • Working closely with the sales team to develop effective marketing campaigns & make sure to deliver all necessary collaterals with help of content & design team.
    • Undertake individual tasks of a marketing plan as assigned
    • Experience with Paid Ads: LinkedIn & Google (preferred but optional)

    Requirements and skills:

    • Any Graduate or relevant experience in Marketing or related discipline (B2B Preferred)
    • 3+ years' experience in a marketing/digital marketing role
    • Strong organization and prioritization skills
    • Proficiency with Google Analytics and web analysis tools
    • Ability to work well in a fast-paced, collaborative environment
    • Strong understanding of Microsoft Office programs
    • Excellent analytical, communication and presentation skills

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