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    Graphic Designer - Chennai, India - Cynosure Corporate Solutions

    Cynosure Corporate Solutions
    Cynosure Corporate Solutions Chennai, India

    Found in: Talent IN C2 - 4 days ago

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    Description
    Job Description
    Responsibilities:
    • Designing and producing captivating ad creatives for various digital and print platforms, ensuring alignment with brand guidelines and marketing objectives.
    • Developing mood boards that visually communicate the essence and tone of our brand, collaborating closely with the marketing and product teams to ensure consistency across all channels.
    • Creating comprehensive brand guides that outline visual identity elements, including logo usage, color palettes, typography, and imagery guidelines.
    • Collaborating with the marketing team to conceptualize and execute innovative campaigns that drive brand awareness and engagement.
    • Conducting photoshoots as needed, capturing high-quality images that effectively convey our brand message and product features.
    • Editing and retouching photos to maintain consistency and quality standards across all visual assets.
    • Staying updated on industry trends and best practices in graphic design, photography, and branding to enhance our visual identity continuously and marketing efforts.


    Requirements

    Qualifications:
    • Proven experience (5 years) working as a graphic designer in a fast-paced environment, preferably within a product-based company, ideally in the FMCG (Fast Moving Consumer Goods) or consumer durable industry.
    • Exceptional proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
    • Strong understanding of branding principles and the ability to translate brand guidelines into visually compelling assets.
    • Proficient in photography techniques, including composition, lighting, and post-production editing.
    • Knowledgeable in A+ content creation for online retail platforms.
    • Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
    • Detail-oriented with a keen eye for aesthetics and design.


    Requirements
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