VAYUZ Technologies - Noida - Vayuz teachnologies

    Vayuz teachnologies
    Vayuz teachnologies Noida

    23 hours ago

    Description
    Responsibilities:

    - Campaign Ownership & Content Execution

    - Plan, execute, and optimize email, LinkedIn, and social media campaigns.

    - Own campaign calendars, content workflows, and execution timelines.

    - Create, edit, and optimize content for blogs, landing pages, newsletters, and social posts.

    - Run A/B tests and implement AI-driven personalization for subject lines, CTAs, and messaging.

    - Collaborate with Design and Content teams to ensure brand consistency and performance-driven creatives.

    - CRM Management & Performance Reporting

    - Own CRM hygiene, lead lifecycle management, and campaign attribution.

    - Track and optimize key KPIs including MQLs, SQLs, demos, pipeline contribution, CAC, and ROI.

    - Prepare weekly and monthly performance dashboards and present actionable insights to stakeholders.

    - Work closely with sales teams to improve lead quality, handoffs, and conversion rates.

    - Research, Targeting & ABM Execution

    - Execute Account-Based Marketing (ABM) programs for global B2B audiences.

    - Research and segment high-value accounts and personas including CXOs, CTOs, and HR leaders.

    - Use AI tools for audience intelligence, lead scoring, and intent-based targeting.

    - Support market and competitor research to refine messaging and positioning.

    - Outreach, Nurturing & Engagement

    - Own multi-channel outreach across email, LinkedIn, webinars, and virtual events.

    - Design and optimize lead nurturing journeys to convert prospects into sales opportunities.

    - Continuously improve personalization, follow-ups, and engagement strategies.

    - Support event-driven and campaign-driven lead generation 2-4 years of experience in Digital Marketing, Growth Marketing, or Demand Generation.

    - Strong understanding of B2B marketing funnels, lead qualification, and CRM workflows.

    - Hands-on experience with email marketing, social media campaigns, and content marketing.

    - Proficiency with tools such as Google Analytics, CRM platforms, Canva, ChatGPT, and marketing automation tools.

    - Strong analytical skills with the ability to interpret data and drive optimizations.

    - Excellent written and verbal communication skills.

    - Proactive, ownership-driven mindset with a focus on measurable business outcomes.

    - Experience or strong interest in AI-powered marketing tools and automation.

    Good to Have:

    - Experience in B2B SaaS / IT services marketing.

    - Exposure to marketing automation platforms (HubSpot, Zoho, Salesforce, etc.

    - Understanding of SEO basics and conversion rate optimization (CRO).

    - Prior experience working with global markets

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