Brand Planning Strategist - Mumbai, Maharashtra, India - BBDO India

Description

• Experience 4 to 12 years

• Mumbai/Delhi
• Are you obsessed with discovering why people do what they do? Do you enjoy turning insights into data and data into sharp strategy? Are you passionate about breaking new grounds and in taking a radically sharp stand on various social and cultural issues to make this world a better place? Do you thrive on problem solving with ideas and imagination anchored in solid conviction? Are you a selfstarter? Are you crazy curious? Do you like food? Or you have at some time thought of starting your own café someday, but for now you are interested in building value for brand and business. If you do, then the BBDO is just the right place for you
• At BBDO we don't separate right from left or rational from emotional. Here you will be thinking, working and eating together with account, media, digital and creative teams in solving problems and leading clients to success. You will be invited to bring order to chaos, create frameworks to explain the inexplicable and discover magic in thick data and details.
• Job Description and Responsibilities
• Inspire creative and clients to go beyond the beaten path in connecting with consumers
• Lead the discovery process to uncover consumer, customer, competitive and cultural insights
• Define purchase funnel across online and offline in one window
• Create creative briefs that distils tons of data and information into an inspiring shot
• Arrive at a strategic direction after comprehensive analysis of all information in great detail, including demographics, socioeconomics and the market for the client's product and market share
• Define sharp problem definition and inspire most compelling creative solutions
• Drive effectiveness for brands by raising the level of strategic inputs & by defining KPIs
• Play team with account management and creative in creating better work
• Responsible for recognition in industry awards forum for Brand/Campaign effectiveness
• Partner clients in defining brand strategy and consequently communication strategy that can drive growth
• Make persuasive presentation/pitches in putting forth very clear strategic priorities and recommendations

• Proven track record in championing big ideas and being a lighthouse through the creative process
• You have a few awards like Effies, WARC etc. under your belt to underscore your credentials
• Experience in discovering insights through qualitative and quantitative data
• Skilled in working with data and analytics tools to create actionable insights (Google Analytics, social listening tools, etc.)
• Ability to conduct and interpret primary and secondary research and use this data to glean insights, developing user personas, customer journeys and communications plans
• Remarkable ability to persuade and convince anyone in favour of your POV