SEO Executive - Kolkata, India - Executive Hunters

Executive Hunters

Verified Company

Kolkata, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job description:
About Company

We are a digital marketing agency based in Kolkata. Our expertise in graphic designing, digital marketing, logo

making, content writing, etc. helps you showcase your brand to the public for maximum engagement and lead

generation.

Role - SEO Specialist

Responsibilities:

Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum

ROI in paid search campaigns

Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed

code

Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for

target keywords.

Requirements and skills

Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
Indepth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Uptodate with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, testdriven field