Clinical Marketing Specailst - Mumbai, India - Thermo Fisher Scientific

Thermo Fisher Scientific
Thermo Fisher Scientific
Verified Company
Mumbai, India

1 month ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description
Lead clinical marketing activities like CMEs/conferences/symposia etc. to increase Allergy and other IDD product's awareness

  • Regular meetings and clinical promotion of Allergy to clinicians/hospitals/labs
  • Increase awareness of Thermo Fisher Brand in the market and develop the territory for Allergy
  • Identification of Key Opinion Leaders from the Clinical and IVD professionals in the region
  • Work with the IDD commercial team, Marketing team, Global Business Units and distributors to create various educational initiatives for Allergy in India
  • Support the medicomarketing activities of HS I overall as & when required

Essential Functions:

  • Conduction of customer training programs on existing and new products/technologies of IDD
  • Work in individual capacity to organize CMEs/Advisory board & ISPs in associations with various societies like ICAAR/NAPCON
  • Conduct and participate in various CMEs, symposia, scientific meets, presentations, RTMs & demonstrations to drive business
  • Support to sales personnel through Customer visits, problem resolution, trouble shooting & technical discussion of the product with lab
  • Induction/Clinical training for new joiners
  • Clinical Audits, Data Generation and preparation of white papers or scientific studies
  • Continuous customer responsiveness to all clinical complaints, issues and queries
  • Circulation of mailers, scientific promotional material, new updates to IDD sales team and customers monthly/ Quarterly
  • Work in close collaboration with Product Management team to develop/update sales collaterals that will help position IDD solutions in the targeted markets.
  • Collect, collate and provide market intelligence
  • Track and monitor the usage pattern of the customers, act as the first point of contact for all technical queries of the customers

Success Measures:

  • IDD India AOP performance / business growth
  • Allergy growth in national labs by minimum 15%
  • IDD India new product introduction efficiency in responsible market

Minimum Requirements/Qualifications:

  • MBBS & MD
  • Minimum of 25 years of experience with a successful track record of Medicomarketing/clinical
marketing for products in the area of Pulmonology & Pediatrics

  • Ability to communicate confidently and fluently with other medical colleagues as well as nonmedical
personnel

  • Capable of preparing and delivering effective presentations
  • Able to work with various crossfunctional personnel both medical and essentially nonmedical
colleagues

  • Able to travel at short notices, conduct handson training programs

Other Attributes:

  • Efficient work organizational skills
  • Excellent presentation and communication skills
  • Good industry contacts and leadership
  • Good experience of managing/leading/inspiring distributors
  • Willingness to travel >50% of the time region
  • Team player
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