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    Media Planning And Execution - Delhi, India - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Delhi, India

    5 days ago

    publicis groupe background
    Marketing / Advertising / Public Relations
    Description

    Role Overview:
    We are seeking a talented and experienced Media Planner to join our team.

    The ideal candidate will have 4-5 years experience in media planning, with expertise in utilizing various media tools, handling new business projects, and some hands-on experience in managing all media channels.


    Key Responsibilities:
    Develop comprehensive media plans that align with client objectives and target audience demographics. Utilize industry-leading media tools and platforms to conduct research, analyze data, and identify strategic opportunities for media placement.

    Collaborate closely with internal teams, including account managers, creative teams, and clients, to ensure alignment of media strategies with overall marketing objectives.

    Lead new business projects, including pitching media strategies to potential clients and contributing to proposal development. Monitor and optimize media campaigns to ensure optimal performance and delivery of KPIs. Stay updated on industry trends, emerging technologies, and new media opportunities to continuously enhance media planning strategies.


    Requirements:
    4 years of experience in media planning, preferably in an agency setting. Proficiency in using media planning tools such as Nielsen, Comscore, Kantar, etc. Strong analytical skills with the ability to interpret data and derive actionable insights. Excellent communication and presentation skills, with the ability to articulate media strategies effectively. Proven track record of managing successful media campaigns across various channels (digital, traditional, social, etc.). Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously. Knowledge of industry trends, media landscape, and best practices.
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