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B2B Digital Marketing Manager - Delhi, India - TopHat HR
Description
About Us:
Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.
Job Description:
B2B Digital Marketing Executive (ABM Expert)
(This is for our SAAS Client based in Canada)
At Edkent, Digital marketing is second nature to us.
Our team works collaboratively to designeffective solutions for clients across a spectrum of services, such as SEO, SEM, andSMM, reputation management and brand creation.
"We're looking for a hungry, data-driven experienced digital marketer to join our team "We are looking for a results-oriented individual with a strong understanding of the digitallandscape to join our marketing team, helping to push our clients as well as thecompany's brands to the next level.
In this position, you'll define and deploy growth and content strategies for one of our IT clients to maximize their marketing funnels.
The ability to test, learn and iterate on tactics is essential to being able to achieve data-driven results; as is the ability to self-teach.
You will collaborate across brand marketing teams to ensure marketing communication campaigns and innovation plans are fully integrated including digital best practices and inclusive of CRM marketing strategy.
The ideal candidate will have experience across a variety of digital marketingtactics including: SEO/SEM, email marketing, website content strategy and execution,data reporting and optimization, acquisition.
Permanent Work From HomeShift- 7:30 PM- 3:30 AM (IST)
Responsibilities:
Strategy & Planning - Quarterly strategy and action planning aligned with yearly company goals and strategyBrand-Positioning & strategic narrative driven brandingAccount Based Marketing (ABM) - Launched and Generated ABM Campaign and LeadsGoogle Ads - Extensive hands on experience and knowledge of GoogleLinkedin Ads - Extensive hands on experience and knowledge of GoogleMeta Ads - Extensive hands on experience and knowledge of GoogleSEO
HubSpot Marketing Automation - Good experience and understanding of HubSpot platformNurturing-Initiatives that drive lead further into the buying journeyPartnership s- New partner development initiatives and co-marketing effortsProduct Marketing-Alignment of brand and demand generation initiatives.
Publicity - Increasing organic presence via third- party initiativesReputation-Initiatives to showcase company best-in-class across all review propertiesData- Analytics-Tracking all marketing & SAAS key metrics to make informed decisions every quarterResearch (Customer+Product+Competitor) - Researching ICP, Product value and competitive landscapes to support strategy and planningTeam-Hiring & evaluation of team based on current and future initiativesQualifications:7+ years of experience in a similar roleProven work experience as a Digital marketing head/directorDemonstrable experience in designing and implementing successful digital marketing campaignsStrong understanding of how all current digital marketing channels functionSolid knowledge of online marketing tools and best practicesHands on experience with SEO/SEM, Google Analytics and CRM softwareFamiliarity with web designExcellent analytical and project management skillsStrong team management and communication (written and verbal) skills
We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.