Executive-marcom - Bengaluru, India - Prestige Estates Projects

Deepika Kaur

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Deepika Kaur

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Description

Develop, assist and implement overall strategic marketing plans that addresses issues in the marketing and communications for all our retail malls in the area of digital marketing, SMM and CRM.


  • Assist the Forum SMM, CRM, Loyalty and Digital initiatives to enable the increase in GTO and customer personalization.
  • Drive, collate, analyze and derive sufficient insights from the key business parameters such as GTO, Footfalls, Sales data from the POS and Personalized Customer Data.
  • Enable data driven marketing through marketing analytics and achieving 10x results.
  • Understand the current trends, constantly innovate and develop content relevant for today's consumer through digital channels.
  • Understand the usage of software tools for CRM, adapt, implement and drive the same across all properties.
  • Collate, analyze and derive insights through this data. Build a knowledge system to enable effective strategic planning for all Marcom initiatives and to increase the overall revenue growth.

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