Fb Media Buying - Gurgaon, India - LetX

LetX
LetX
Verified Company
Gurgaon, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Job Information:

Industry

  • EcommerceWork Experience
  • 13 yearsCity
  • GurgaonProvince
  • HaryanaCountry
  • IndiaPostal Code

Role Overview:

As a Facebook Ads Media Buyer, you will be responsible for planning,- executing, and optimizing end-to-end Facebook advertising campaigns for our ecommerce- products.

Your primary goal will be to drive targeted traffic, maximize return on ad spend hands-on experience in utilizing Facebook Ads Manager, a deep understanding of the- platform's terminology and jargon, and a proven track record of achieving and exceeding- ROAS targets.


  • Develop, implement, and manage comprehensive Facebook advertising strategies
aligned with our ecommerce goals.

  • Perform audience research to identify and target relevant customer segments,
utilizing advanced options within Facebook Ads Manager.

  • Create compelling ad creatives including images, videos, and ad copy, maintaining
alignment with the brand's identity.

  • Monitor and optimize campaign performance using metrics like CTR, CPC, and
conversion rates. Make data-driven decisions to improve campaigns.

  • Conduct A/B tests of ad elements, landing pages, and audience segments to refine
campaign performance.

  • Collaborate with the creative team to produce captivating content that resonates
with the audience and drives engagement.

  • Stay updated with the latest industry trends and Facebook advertising changes to
optimize strategies.

  • Generate regular reports detailing campaign performance, insights, and
recommendations.

  • Manage advertising budgets effectively to ensure optimal allocation across
campaigns.


Requirements:


  • Minimum 1 year of handson experience managing Facebook ad campaigns for
ecommerce.

  • Proven track record of achieving and exceeding ROAS targets in a performance
marketing environment.

  • Proficiency in utilizing Facebook Ads Manager and understanding of its features,
terminology, and metrics.

  • Strong analytical skills to interpret data, generate insights, and optimize campaign
performance.

  • Creative mindset for developing engaging ad creatives that drive customer
engagement and conversions.

  • Knowledge of A/B testing methodologies and a willingness to experiment and
iterate.

  • Excellent communication skills to collaborate with crossfunctional teams and
convey insights.

  • High selfmotivation, attention to detail, and proactive problemsolving.
  • Familiarity with ecommerce industry trends, consumer behavior, and digital
marketing best practices.

  • Bachelor's degree in Marketing, Advertising, Business, or related field preferred.

Benefits:


  • Opportunity to play a pivotal role in driving ecommerce growth in a performance
marketing-first company.

  • Flexible work arrangements.
  • Ongoing professional development and training.
  • Collaborative and innovative work environment.

Note:
This hiring is for one of our partner companies Koozo Commerce Private Limited
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