Am-digital Marketing - Gurgaon, India - PayU
Description
About PayU
PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our merchants and millions of consumers.
As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day.
Role:
AM - Digital Marketing
Location:
PayU Gurgaon/Bangalore
Job Description -
As our online presence is extremely important for the success of business, your position will play a huge role in driving our business growth and success.
Responsibilities
Work closely with content and product marketing team on landing pages, ad copies, display creatives, etc.
Work on SEO - on-page and off-page optimizations
Work closely with web developers and ops team for SEO & Website performance
Create a steady pool of affiliates/resellers for acquiring new customers
Work towards increasing organic search and ROI maximization
Regularly perform thorough keywords and competition analysis
Monitor domain performance, redirects, impressions, click rate, bounce rate, and other KPIs
Prepare and present daily reports on traffic, rankings, website performance and other SEO aspects
Drive lead gen through account-based marketing campaigns
Evaluate emerging technology, brainstorm new creatives ideas for growth strategies
Skills:
Good communication skills both written and verbal
Good understanding of various day to day marketing tools - Webmaster, Postmaster, Google Analytics, Ahref/Semrush, Data Studio, Adwords)
Working knowledge of setting up ad campaigns on Google, Facebook, Instagram, LinkedIn
Basic knowledge of Schema, HTML, CSS for SEO optimizations
Highly creative with Strong analytical skills and data-driven thinking
Proven track record to develop and execute scalable SEO strategy
Should have good project management skills, work on multiple projects and with various stakeholders for timely deliveries
About us:
Our Commitment To Building A Diverse And Inclusive Workforce
As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge.
Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers.
Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and every PayUneer so they can succeed, irrespective of gender, color or personal faith.
An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up.
At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.
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